Our secret recipe
Our Knit fairies
The workmanship in each piece is what makes Hootli unique. We have a lovely, dedicated team of hand knitters and crocheters who produce our accessories with passion and exquisite craftsmanship.
Every step of the way they apply their skills and, doing so, take their part in creating the highest quality, long lasting pieces that will stand the best of time.
Hootli is ethical local products created by adorable craftwomen doing their best to offer our customers everlasting and gorgeous accessories.
Origins of our yarns
Every year, the best materials are carefully selected from the finest raw producers in Europe, critically selected and whom we’ve been collaborating with for years now. All must agree to our code of conduct. Plus we are very clear on the importance of health and safety, worker welfare and the environment.
Natural & sustainable yarns
At Hootli we believe in sustainability and, where possible, use only natural fibers in the making of our accessories.
Tencel is a sustainable fiber, regenerated from wood cellulose, and it is one of the most environmentally friendly regenerated fabrics, for several reasons. Tencel fibers are grown sustainably.
Tencel’s supply chain is transparent. It is obtained from eucalyptus trees that are grown on farms, no old growth forests, genetic manipulation, irrigation, or pesticides are used. Tencel eliminates the negative environmental impacts of traditional fiber processing, using new sustainable technologies. It has some distinct advantages over traditional fibers in terms of chemical processing, which can often be extensive and toxic. The chemicals used to produce Tencel fibers are nontoxic. In addition, the cellulose or ground pulp used for Tencel is treated in what is known as a closed loop process in which these solvents are recycled with a recovery rate of 99.5%. The tiny amount of remaining emissions is decomposed in biological purification plants. Because of the nature of the material, the processing never requires bleach. This overall method of manufacturing fabric and yarn was awarded the “European Award for the Environment” by the European Union.
Tencel yarn carries the Oeko Tex 100 certification, an international standard developed in 1992 to certify that it contains no harmful substances. It also has been awarded the European Community Eco-label flower for products and services with reduced environmental impacts.
Tencel clothing is comfortable; its fibers are spun into yarns and then woven into textiles that are soft, absorbent, very strong when wet or dry, resistant to wrinkles and drape well.
Merino is a breed of sheep originated in Iberia (Spain). Merinos are well known for having one of the softest and finest types of wool available. Nowadays merinos have been domesticated making them unable to live without their owners. Their wool does not stop growing so it needs to be shorn at least once a year.
Being one of the most resilient and versatile types of wool, merino is categorized into strong, medium, fine, superfine and ultra fine wool which can be blended with other materials. Merino is widely used for clothing and home decoration items because of the unique quality of warming you up when it is cold and cooling you when it is warm.
Cashmere is a natural animal fiber, derived from the soft undercoat of a range of Asiatic goat breeds.
It is known for its extreme softness, warmth and lustrous quality, a result of its extremely fine fibers. This fineness gives cashmere its silky feel, and it’s truly an incomparable experience. The annual production of cashmere from each goat is about 150 grams, which is why it is considered to be so rare and therefore so luxurious.
Alpaca wool originates from the fleece of the alpaca, they are close relatives of the llama. Alpacas are generally shorn annually. The best alpaca wool comes from the blanket around the shoulders, neck and rump of the animal.
As it is such a naturally warm fiber, alpaca wool is an ideal material for durable and lightweight clothing. As a hypo-allergenic fiber, it is a great choice for children and allergy-prone adults.