About Hootli

From Luxembourg with love

We are from Luxembourg and so is each piece we make! It is very important for us to manufacture locally and reduce our ecological imprint. Our products are all timeless and made from the finest yarns, in unique colors. 

Once upon a time...

Nicole Hansen

Nicole Pauline Hansen is the owner, founder and creative director of Hootli. She studied interior design at the local Lycée technique des Arts et Métiers. Having been brought up in an entrepreneurial sewing family, Nicole was always keen to run up her own business.

When her first daughter was born in July 2000, she spent a lot of time creating kids clothes and accessories. Through the years, she gained experience in a few different fields of the fashion industry. This experience sowed the seed for her future: Hootli was on its way! 


Hootli, Handknitted Accessories

Established in 2012, we have steadily grown into a fully-fledged fashion accessories label with our own distinctive viewpoint: made in Luxembourg, highly individual, elaborated, immensely wearable.

Every year Nicole creates an ever-growing range of headwear and accessories, using only the very best yarns, such as cashmere, alpaca, merino wool and Tencel. All of Hootli designs are made in Luxembourg and we are committed to bringing the best products of the highest quality to our customers. 

We remain true to our quirky, slightly sophisticated self, while moving with the turn of fashion˙s wheel each year. We have a successful online store and several boutiques stocking our brand. This is only the beginning!

Hootli, ethical and friendly slow-fashion

Ethical has never been an option at Hootli. It has been a fundamental value of our business since we started.

The company is 100% privately owned and the business focus is determinedly “buy local”, the key element being that all our goods are made in Luxembourg.

The company is run personally and democratically, and this ethos extends to customers, many of whom became good friends of Hootli in relationships built on commitment, trust and honesty.

Hootli is all about slow fashion. We appreciate the idea of buying less and making sure each piece is special. In the retail business, we are seldom in that our entire collection is made in Luxembourg. By supporting Luxembourgish manufacturing, we can react to customer˙s need quickly.

At Hootli, we believe that you can buy less but high-quality pieces that last. Each of our design pieces can be worn with pride for many years to come.